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Optimization
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Engine Optimization
Search
engine optimization (SEO) is the process of achieving high
placement in search results reported by search engines. The
process of achieving high placement involves a number of techniques
and is frequently difficult. It requires a thorough understanding
of the many factors used by different search engines to order
results. Despite these challenges, a methodical and long-term
approach will dramatically improve your ranking with virtually
all search engines. There are several techniques that, while
not obvious, are highly effective and are not overly difficult
to implement.
There
are many mistakes to be made when optimizing a web site for
maximum search engine exposure and placement. For example,
something as simple as tagging your data properly is difficult
if you don't know the rules. If you don't use the right keywords
and don't put them in the right places, your web site will
never list favorably in search results. Worse yet, if you
have repetitive occurrences of keywords or put them in the
wrong places, a search engine may disqualify your web site
as spam. It is difficult to change a search engine's perception
of your web site, so you need to get it right the first time.
You want to carefully plan rolling out changes to your web
site rather than making frequent iterations because search
engines don't rescan regularly.
We understand
these issues. We invest the time to stay on top of the changing
landscape of search engine techniques so that you don't have
to.
Search
engine optimization needs to be combined with other effective
web marketing techniques to gain the maximum ROI from your
web site.
Getting
seen on the search engines is everything! The faster and easier
it is for people to find your company on the Web, the more
likely it is that they visit your site and ultimately do business
with you.
As a full
web-development firm, XP Solutions, can include optimizing
your organization's search engine site ranking as part of
a complete project. Not only can a boosted search engine ranking
result in lucrative new business leads, it can also increase
your industry exposure and help the media find you for press
coverage.
The most
effective time to address the technical parameters of search
engine requirements is while the site is being developed initially,
not by going in later. Search engines seek out very specific
words, their location on the pages and how they are used throughout
the general content of a site. It is with these requirements
in hand that XP Solutions designs your site from the bottom
up, strategizing the site architecture and content to deliver
the highest level of traffic possible.
Traffic
to a web site does not occur without proper promotion of the
site using the most popular search engines, so after we build
your presence, we don't stop. We'll work with you and other
third-party promotional companies to see to it that your site
receives the attention it deserves.
Even if
we didn't originally prepare your site, we can help you promote
it. We can not only see to it that your site is registered
on the major search engines ourselves, but also make use of
a number of registration services that will point potential
customers and clients to your site.
Below
are shown key elements your search engine popularity depends
upon:
- Your
domain name and how relevance it is to your potential target
audience
- Your titles of the web pages and mostly of your home page
- The keywords used in your meta tags
- How often your web pages are updated
- How many links are linking back to your web site and what
type of words are linked
- How many key words are used in your content that is relevant
to the potential target visitors that you wait to come from
search engines
- Your web site content relevance
- The combination of content with domain name and key words
as well as other links that come from content relevant web
sites and their web popularity
- How important are the web sites that link back to your
web property
- Press Releases tactics, includes publishing of your news
over popular news sites
- Pure Link Directories listing (i.e. Dmoz.org, Yahoo, LookSmart,
Business.com and more)
- Target link exchange partnerships
- The number of web pages your web site handles
- The number of your unique visitors
- The number of repeat visits to your web site
- How old your web site is
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