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Engine Marketing
You invested
your time and money into a good web site, isn't it time it
started paying you back?
That's
what we do at XP Solutions. We build web sites that work towards
increasing exposure, sales and distribution of the products
or services your company offers.
We utilize
our skills, expertise, experience, and resources to market
your business professionally and economically for limitless
growth. Our goal is your online popularity and prosperity.
Here's
a startling fact for potential Internet entrepreneurs: 8 out
of 10 web sites business fail to make a profit!
Here is
why:
Well,
the number one reason is a lack of traffic to their site.
This is largely due to the fact that their web site can only
be found by typing in the exact address, for example www.yoursite.com.
So, how do people find you if they don't know your web site
address? You use a professional web development company that
understands exactly how the search engines work. It is fact
that 85% of the traffic to a standard site usually originates
from search engines.
We will
work with you to make sure your site has all the right elements
to do just that. We research your area and find out exactly
how people are searching for your products and/or services
and what the competition is in that area and design and market
your site accordingly.
Search
Engine Positioning
Most traffic
to a web site starts with a keyword search in one of the major
search engines (i.e. Google, Yahoo, MSN). The web sites that
show up at the top of the page are the ones that get visited.
To have a shot at attracting visitors to your site you need
to be on the top of the page. Most people rarely look past
the first page of results for their search term. If they don't
find what they are looking for then they move on to a new
search term. If you're not in the first listings (up to 10
search results), your chances of capturing the visitor will
drop quite dramatically. Most search engine optimization companies
like to say you need to be on one of the first three pages,
the truth is, if your not on the first page you wasting your
time.
Search
Engine Optimization
What is
Search Engine Optimization? It is how we go about getting
the best "optimal" search engine placement in relation
to a search engine query. We do this by integrating key word
terms on a page and the manipulation of the structure of a
web site i.e. body text content, titles, page format etc.
The search engines use algorithms that are unique to their
particular indexing process. Our technicians have extensive
knowledge of the algorithms used by the search engines and
are constantly keeping abreast of the latest changes to keep
your site ranked as high as possible.
Below
are shown key elements your search engine popularity depends
upon:
- Your
domain name and how relevance it is to your potential target
audience
- Your titles of the web pages and mostly of your home page
- The keywords used in your meta tags
- How often your web pages are updated
- How many links are linking back to your web site and what
type of words are linked
- How many key words are used in your content that is relevant
to the potential target visitors that you wait to come from
search engines
- Your web site content relevance
- The combination of content with domain name and key words
as well as other links that come from content relevant web
sites and their web popularity
- How important are the web sites that link back to your
web property
- Press Releases tactics, includes publishing of your news
over popular news sites
- Pure Link Directories listing (i.e. Dmoz.org, Yahoo, LookSmart,
Business.com and more)
- Target link exchange partnerships
- The number of web pages your web site handles
- The number of your unique visitors
- The number of repeat visits to your web site
- How old your web site is
It's very
important to us that your site attains the highest ranking
possible, giving you high visibility and bringing business
to your site. There are some questionable methods in use by
others that can sometimes bring spectacular short-term results,
but once the engines get wise to these methods, these sites
quickly drop or disappear completely. Depending on the method
used some are even banned from that search engine! We are
looking at long-term results and so we employ tried and true
methods that abide by the search engines criteria, in other
words we play the game honestly.
It is
very important you to know that it does take time to make
your web site popular over the web.
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